Thursday, January 13, 2011

Does a post-industrial society value individuality, or is that what they want you to think?

Technology failed me and lost my post, so you get the shorter, revised versions without all the quotes:

Manovich asserts that variability exemplifies how media correlates to social change and then suggests that unlike industrial societies that valued mass production and a homogenous mass culture new media correlates to a postindustrial society that values individuality. Does our society value individuality?

Does the variability of new media actually create more variety, or does it rather make the use of templates more prevalent?

Is the homogeneity of texts a matter of available resources or larger social structures?

In light of this assertion about individuality, what do we make of Manovich's analysis of the myth of interactivity?

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